Interview
I have interviewed a random person within the targeted criteria and feel this information is going to help me in making a magazine cover which reaches out to the target audience i intended to reach out to at the start of my research. This will give me the knowledge I need to follow the typical answers given from the people I interviewed
My interviewee's will be a 17 year old male who is known to love this sort of genre
The questions I will ask are as follows;
1. What attracts you to Indie music?
2. What would you expect typically on a music magazine?
3. What sort of information do you expect inside one of these magazines?
4. What layout would you expect on the front?
5. What colours would you expect on the front cover of a music magazine?
6. How much would you be willing to pay for a magazine?
7. Would you be more tempted to buy a magazine if a big name was on the front?
8. If their was special offers inside the magazine would you be more tempted to buy it?
9. What do you like to see on a magazine cover?
10. Have you got any tips for me to making a good product?
The answers to the questions stated above are displayed below
1. Because its different, its not the same as other styles of music it a mixture between heavy rock and pop and it just works especially if you find the right band then you just begin to appreciate it more.
2. Definitely a lead singer of someone in a band who sort of makes the band and without him in it the band wouldn't be the same and their usually quite iconic people on the front and its always people you will recognise.
3.Usually information about tours and promotions for the tours because that is usually why the band or singer are in the magazine, something about their personal life and their background information then usually there will be the same sort of thing for different bands.
4.A big headline near the person on the front always the name of the magazine as the top at the very forefront you would expect a picture of the lead singer of a band usually or someone iconic and then little small headlines about other news.
5.You'd expect black, grey and white normally.
6. Between about 2-5 pound.
7. Definitely I think thats what attracts a lot of people to buying magazines in the first place because without the big names i dont think many people would buy this magazine.
8. Maybe depends what type of special offers if its free tickets for something then yes.
9. You want it to stand out really bright colours and all the information on the front.
10. Just try and put a range of different information in their because not everyone will want to read about the same thing throughout the magazine and to use bright colours really.
This information is useful because it allows me to look at peoples opinions on indie music and what the target audience would expect to see typically on the front of a music magazine therefore I can use this information to create my product and include the typical things expected to be seen on one of these covers. Therefore i am going to include the things that my interviewee expected to see throughout the magazine.
Wednesday, 11 November 2015
Audiences Audit
The target audience consists of both a psychographic audience, which is peoples interests and a demographic target audience which is the age, gender, location and social class. For my product I will need to consider both of these to see what type of audience I want to appeal to and maximise the appeal to the target audience I choose.
Demographic Audience
For the genre of Indie/Alternative the demographic target audience would be people aged 16-35 males or females. This is because these are the years in which most of the people are into this sort of music as it is the ages in which people would go to these sort of bands concerts and embrace it a lot more and these are the bands that many people over this age limit of 16-35 will remember from their younger days. The age range is 16-35 as it is quite a wide range and people within this age are the people who are going to be the most likely to go to concerts and be standing while this sort of music is on. This age range is the one i will be using as my target audience, however i am aware that the alternative/indie genre exploded onto the scene especially in Manchester in the 90s when there was big bands around like The Stone Roses and Oasis, this therefore means that people who were in their 20s at least around this time would have loved this sort of music and will most likely still follow this genre now. The location I will be looking for is the richer countries. Therefore my location will be in America and all over Europe. This is because people in these countries are the most likely to have heard of the bands that would be in a magazine. The social class of people listening to this music would be people of the middle class.
Psychographic Audience
The psychographic audience that would be for this magazine depends on a range of things. This could be people who are interested in the Indie/Alternative genre in general and have a genuine interest in music in general and just like to read about all the different music types. This is mainly just going to appeal to people who like this sort of genre as there isnt muchsimilar to others and it should appeal to people who like going to these sort of gigs. This could also appeal to people who want to start up an indie band and want to read up about other well known ones on how they got to where they are.
Demographic Audience
For the genre of Indie/Alternative the demographic target audience would be people aged 16-35 males or females. This is because these are the years in which most of the people are into this sort of music as it is the ages in which people would go to these sort of bands concerts and embrace it a lot more and these are the bands that many people over this age limit of 16-35 will remember from their younger days. The age range is 16-35 as it is quite a wide range and people within this age are the people who are going to be the most likely to go to concerts and be standing while this sort of music is on. This age range is the one i will be using as my target audience, however i am aware that the alternative/indie genre exploded onto the scene especially in Manchester in the 90s when there was big bands around like The Stone Roses and Oasis, this therefore means that people who were in their 20s at least around this time would have loved this sort of music and will most likely still follow this genre now. The location I will be looking for is the richer countries. Therefore my location will be in America and all over Europe. This is because people in these countries are the most likely to have heard of the bands that would be in a magazine. The social class of people listening to this music would be people of the middle class.
Psychographic Audience
The psychographic audience that would be for this magazine depends on a range of things. This could be people who are interested in the Indie/Alternative genre in general and have a genuine interest in music in general and just like to read about all the different music types. This is mainly just going to appeal to people who like this sort of genre as there isnt muchsimilar to others and it should appeal to people who like going to these sort of gigs. This could also appeal to people who want to start up an indie band and want to read up about other well known ones on how they got to where they are.
Monday, 9 November 2015
Company information
Time Inc UK
Time Inc UK is a consumer magzazine and digital publisher in the UK, which has a large portfolio selling over 350 million copies per year. It has a large history of takeovers as it started off being called IPC magazines which then changed to IPC Media due to a takeover in 1998. It was then sold to Time Inc in 2001 and formally changed its name in 2014.
The company owns big magazine types like; NME, TV Times, Super Yacht and World Soccer so owns a different range of magazines which will appeal to different types of audiences. This is therefore a conglomerate as it owns a range of different magazines with a range of different genres.
The percentage of market share Time Inc had in 2014 was 24.9% and for the second quarter the company posted revenues of 820 million dollars.
Time Inc UK is a consumer magzazine and digital publisher in the UK, which has a large portfolio selling over 350 million copies per year. It has a large history of takeovers as it started off being called IPC magazines which then changed to IPC Media due to a takeover in 1998. It was then sold to Time Inc in 2001 and formally changed its name in 2014.
The company owns big magazine types like; NME, TV Times, Super Yacht and World Soccer so owns a different range of magazines which will appeal to different types of audiences. This is therefore a conglomerate as it owns a range of different magazines with a range of different genres.
The percentage of market share Time Inc had in 2014 was 24.9% and for the second quarter the company posted revenues of 820 million dollars.
Monday, 2 November 2015
Regulations for Magazines and Newspapers
IPSO Regulations
There are different ways in which the IPSO control what goes on in the newspapers and magazines. They do this by having a place to make complaints online. IPSO handles complaints about the breaches of the Editors code of practice. The editors code of practice is something that magazines must follow and if they break one of the rules they will be punished for it. The IPSO set out to handle complaints quickly and fairly. The complaints are overseen by the board and will be adjudicated by the complaints comitttee.
There is also a place to complain about harassment from journalists and publishing something which is in breach of the rules then the IPSO offer advice on the steps to stop this getting out and can decide if its suitable to go in the newspaper or not. Also journalists can complain if they are being told to act in a way which breaks the laws of the editors code of practice.
IPSO is comitted to working witht the newspaper and magazine industry to maintain and enhance the freedom and authority of the press through effective, independent regulation.
These regulations will affect the content of my production as I will have to follow the editors code of practice which means I could only use people of a cetain age to be photographed. It is important that the participant in the magazine is someone who agrees to take part and its not being forced or done without permission. All things will be kept private and all the IPSO rules will be followed in the crearion of this magazine cover.
There are different ways in which the IPSO control what goes on in the newspapers and magazines. They do this by having a place to make complaints online. IPSO handles complaints about the breaches of the Editors code of practice. The editors code of practice is something that magazines must follow and if they break one of the rules they will be punished for it. The IPSO set out to handle complaints quickly and fairly. The complaints are overseen by the board and will be adjudicated by the complaints comitttee.
There is also a place to complain about harassment from journalists and publishing something which is in breach of the rules then the IPSO offer advice on the steps to stop this getting out and can decide if its suitable to go in the newspaper or not. Also journalists can complain if they are being told to act in a way which breaks the laws of the editors code of practice.
IPSO is comitted to working witht the newspaper and magazine industry to maintain and enhance the freedom and authority of the press through effective, independent regulation.
These regulations will affect the content of my production as I will have to follow the editors code of practice which means I could only use people of a cetain age to be photographed. It is important that the participant in the magazine is someone who agrees to take part and its not being forced or done without permission. All things will be kept private and all the IPSO rules will be followed in the crearion of this magazine cover.
Subscribe to:
Posts (Atom)