Audiences Audit

The target audience consists of both a psychographic audience, which is peoples interests and a demographic target audience which is the age, gender, location and social class. For my product I will need to consider both of these to see what type of audience I want to appeal to and maximise the appeal to the target audience I choose.

Demographic Audience

For the genre of Indie/Alternative the demographic target audience would be people aged 16-35 males or females. This is because these are the years in which most of the people are into this sort of music as it is the ages in which people would go to these sort of bands concerts and embrace it a lot more and these are the bands that many people over this age limit of 16-35 will remember from their younger days. The age range is 16-35 as it is quite a wide range and people within this age are the people who are going to be the most likely to go to concerts and be standing while this sort of music is on. This age range is the one i will be using as my target audience, however i am aware that the alternative/indie genre exploded onto the scene especially in Manchester in the 90s when there was big bands around like The Stone Roses and Oasis, this therefore means that people who were in their 20s at least around this time would have loved this sort of music and will most likely still follow this genre now. The location I will be looking for is the richer countries. Therefore my location will be in America and all over Europe. This is because people in these countries are the most likely to have heard of the bands that would be in a magazine. The social class of people listening to this music would be people of the middle class.

Psychographic Audience

The psychographic audience that would be for this magazine depends on a range of things. This could be people who are interested in the Indie/Alternative genre in general and have a genuine interest in music in general and just like to read about all the different music types. This is mainly just going to appeal to people who like this sort of genre as there isnt muchsimilar to others and it should appeal to people who like going to these sort of gigs. This could also appeal to people who want to start up an indie band and want to read up about other well known ones on how they got to where they are.